{"title":"BUILT TO ASCEND™","description":"\u003cp data-start=\"618\" data-end=\"711\"\u003eA cinematic streetwear collection inspired by discipline, purpose, and the pursuit of growth.\u003c\/p\u003e\n\u003cp data-start=\"713\" data-end=\"911\"\u003eFeaturing elevated essentials, minimalist typography, and rugged mountain-inspired artwork, Built To Ascend™ was designed for those committed to becoming more mentally, physically, and creatively.\u003c\/p\u003e\n\u003cp data-start=\"913\" data-end=\"937\"\u003eRise Above. Stay Rooted.\u003c\/p\u003e","products":[{"product_id":"ascend-minimalist-hoodie-neutral-mountain-logo-pullover","title":"BUILT TO ASCEND™ — Relentless Pursuit Heavyweight Hoodie","description":"\u003cp\u003eThe Relentless Pursuit Heavyweight Hoodie from the BUILT TO ASCEND™ Collection was created for those committed to growth through discipline, consistency, and purpose.\u003c\/p\u003e\n\u003cp\u003eFeaturing a dark monochromatic mountain graphic paired with elevated minimalist typography, this heavyweight hoodie delivers a premium streetwear aesthetic with a refined, understated edge.\u003c\/p\u003e\n\u003cp\u003eDesigned for everyday wear while carrying a deeper message — the relentless pursuit of becoming more.\u003c\/p\u003e\n\u003cp\u003eBuilt for those who move with purpose.\u003c\/p\u003e\n\u003cp\u003eMade to ASCEND™.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eProduct features\u003cbr\u003e- Two-piece, color-matched jersey-lined hood for extra warmth and 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